Website visitor identification at company level, no cookies

How to identify companies visiting your website

Every visit arrives from an IP address, and every address belongs to a network. A data provider tells FoxKnock who owns that network. If it is a business, you get a company. If it is a home internet provider, a mobile carrier, a hosting company or a VPN, you get no company and no charge.

The steps above show the order. Two details decide how useful the result is.

Which provider answers

FoxKnock asks Snitcher first and IPinfo second, and they return different things:

• Snitcher returns a company.
• IPinfo returns the owner of the network. Its free Lite product gives the network's name, domain and country (IPinfo Lite). That is right when a company runs its own network and vague when the network belongs to a parent group or a hosting provider.

Treat an IPinfo-only match as a lead to check, not a fact.

How strong a visit looks

Strength rises with the number of pages a company views and with visits to pricing, demo, contact or sign-up pages. Signals appear in your Today queue and on the Visitors page.

Illustration with a fictional company: someone at Fernhill Freight reads your pricing page and two product pages on a Tuesday. You see one website visit signal for Fernhill that day, listing all three pages. If Fernhill's fit is 60 or higher, you also get a heads-up. You do not see who read the pages.

What website visitor identification can and cannot reveal

You can reveal the company behind a visit, not the person.

IP-based matching works best when the visitor sits on an office network, because offices usually have their own address range. Snitcher's own documentation agrees: it rates office networks as very high accuracy and a corporate VPN that routes through company infrastructure as high. It says company identification on residential and mobile networks is limited, and that VPN services mask a visitor's true location.

In practice:

• Office network: the best case for a match.
• Home internet or mobile data: often not matched, so a prospect browsing from home may show up as no match.
• VPN or hosting network: reported as such by the provider and dropped, at no charge.

How many of your visitors fall into each group depends on your audience, so FoxKnock does not promise a match rate.

The one link to a person is the identify call. If your site knows who someone is (a logged-in user, a form field), it can pass FoxKnock the email address, and FoxKnock links that browser's visits to a contact you already have. It never creates a contact.

B2B website visitor tracking without cookies

None of this decides your legal position. Whether a consent banner or privacy notice is required for B2B website visitor tracking depends on your visitors' locations and your legal basis, so ask your counsel. FoxKnock's built-in GDPR tools cover the outreach side.

How to use visitor data well

• Exclude the noise. Careers, login and help pages often bring job seekers and existing users rather than buyers. Excluded paths are never recorded.
• Research before you reach out. A visit says someone at that company viewed a page, not who or why. Do not open with "we saw you on our pricing page": it says little about intent and can feel intrusive. Lead with something true and citable about their business, which is what AI prospect research produces.
• Build a play. A play can say "when a website visit signal arrives from a company with fit of 60 or more, notify the team and start research." See buyer intent signals for how plays and the Today queue work together.
• Route alerts where your team looks. If you connect Slack, strong-fit heads-ups go there, and the visitor.identified webhook event sends each new match to your own tools. See API and integrations.

How it compares with standalone visitor-ID tools

Dedicated visitor-ID tools are built around identification, and they go deeper on it than FoxKnock does. Snitcher, for example, matches visits against its own database of business networks, and its documentation lists a dashboard, Slack alerts, CRM sync, a REST API and webhooks. If identification quality, coverage or integrations matter most to you, a dedicated tool is the stronger choice. FoxKnock also uses Snitcher as one of its two providers, so this is not a comparison between rivals.

FoxKnock is narrower on the identification itself and wider around it. It owns no visitor database and adds no network data of its own, which is why it needs a Snitcher or IPinfo key. What it adds is the workflow: a match goes straight into your FoxKnock CRM, is scored against your segments and joins hiring, funding and news signals in one ranked queue.

Snitcher's homepage also describes contact-level features: it says Snitcher feeds verified contacts into your CRM and lists contact reveal as a use case. FoxKnock's visitor identification stops at the company. Finding people there is a normal contact search by persona, with its own credits.

What it costs at default prices

An identified company costs 5 credits at default prices (1 credit = $0.01 at list price). Credit prices can change, so check the pricing page, which lists visitor ID under the Growth plan ($149/month, 20,000 credits).

• One charge per company, per site, per UTC day, however many pages it views. A company that returns the next day is a new day's signal and is charged again.
• Nothing for non-company networks. When the provider reports an internet provider, mobile carrier, hosting company or VPN, the visit is free, and so are lookups that find nothing.
• Your own key. If you add your own Snitcher or IPinfo key, the provider also bills you directly. The credit charge stays the same.
• Pauses, not surprises. If credits run out or you hit your monthly cap, matching pauses and FoxKnock tells you. It does the same when you reach a daily cap.

Example: if a site were matched to 10 companies a day, that would be 50 credits a day, about 1,500 over 30 days, or $15 at list price.

Daily caps by plan are below. A lookup is one identification attempt for one network, even when it finds nothing to charge for. The caps apply to your workspace across all tracked sites and reset each UTC day, and each tracked site is also limited to 200 lookups a day.

To see how many of your own visitors resolve to a company, try FoxKnock on your own market with the free credits, then add the snippet and a Snitcher or IPinfo key.